Scaling Affiliate Revenue for a Premium Oral Care Brand

BURST Oral Care is a premium oral wellness brand specializing in sonic toothbrushes, whitening products, floss systems, and subscription-based oral care solutions. Despite having strong products and an engaged customer base, the brand lacked a scalable affiliate infrastructure capable of driving long-term partnership revenue. In August 2025, they partnered with us to launch and scale a full-service affiliate program targeting dental professionals, wellness creators, beauty influencers, and lifestyle publishers.

The brand was heavily dependent on paid advertising, ambassador referrals, and influencer gifting campaigns, leading to inconsistent attribution and rising customer acquisition costs. While BURST already had strong social proof and subscription-based products, there was no structured creator recruitment pipeline, limited affiliate activation, and no scalable strategy for managing publisher partnerships. Seasonal campaigns around wellness promotions, gifting periods, and subscription bundles were also underperforming due to weak affiliate engagement.

We migrated the affiliate infrastructure to Impact.com with full attribution tracking and implemented a 3-tier commission structure optimized for creators, dental publishers, and high-performing affiliates. Through Apollo and LinkedIn outreach sequences, we onboarded 63 vetted wellness creators, dental influencers, coupon publishers, and lifestyle bloggers within the first 90 days.

To maximize performance, we launched custom promo codes, creator-exclusive bundles, subscription-focused campaigns, monthly partner incentives, and dedicated affiliate reporting systems. We also leveraged BURST's existing ambassador credibility and subscription model to improve creator trust and long-term customer retention.