Grew Affiliate Sales to $16K in Under 30 Days for Plankpad

Plankpad is an innovative smart fitness balance board designed to make core training more engaging and effective. It combines physical exercise with interactive mobile games, turning traditional planking into an immersive workout experience. The brand's goal is to help users build core strength, improve posture, and stay consistent with daily exercise through gamified training.

The brand had strong product quality and premium positioning, but there was no scalable affiliate infrastructure in place. Customer acquisition relied heavily on paid advertising and seasonal promotions, resulting in rising acquisition costs and inconsistent partner-driven revenue. There was no structured creator outreach system, no affiliate activation campaigns, and limited visibility into attribution tracking and publisher performance. Major holiday sales opportunities were not being fully leveraged through partnerships and influencer collaborations.

We built and optimized the affiliate growth strategy by implementing a performance-based partnership structure with clear commission tiers and accurate attribution tracking on Awin. Using targeted outreach through Apollo, LinkedIn, and niche creator communities, we onboarded relevant fitness bloggers, home workout influencers, and wellness content creators.

To improve activation and sales performance, we launched seasonal campaigns, creator-exclusive promo codes, performance incentives, and ongoing publisher communication through weekly reporting and dedicated support channels. This created a scalable acquisition channel that increased brand visibility, partner engagement, and high-intent traffic generation.